SEO (Search Engine Optimisation) is all about helping websites get noticed online. It’s the process of improving a site so that it appears higher in search results on platforms like Google. A good SEO strategy focuses on understanding what people are searching for and making sure your website provides the best answer in a clear, accessible way. It involves optimising content, improving website speed, utilising relevant keywords, and establishing strong backlinks, all to drive more traffic and increase visibility. In simple terms, SEO helps connect the right audience with the right content, transforming a website from merely existing online to being actually found and trusted.