Social Media Marketing (SMM) is all about using social media platforms to connect with your audience, build your brand, and grow your business. It’s more than just posting pictures or videos  it’s about creating engaging content that tells your story and builds real connections with people. Through platforms like Instagram, Facebook, LinkedIn, and TikTok, businesses can reach new audiences, increase visibility, and drive traffic to their websites. A strong SMM strategy focuses on understanding your audience, staying consistent, and using creativity to make your brand stand out. In today’s digital age, social media isn’t just a trend; it’s one of the most powerful tools for communication, awareness, and growth.